To reduce conflict in neighbourhoods between people and bears through education, innovation and cooperation.
a) To address issues relating to human-bear conflicts and the high number of bears destroyed in the City of Prince George and Regional District Fraser-Fort George;
b) To increase public awareness of the potential for human-bear conflict by promoting conservation with a focus on preventative education and community involvement;
c) To recognize that Prince George is located within bear habitat and as such to examine ways to allow bears to move around the City without becoming ‘problem’ animals;
d) To foster a pragmatic understanding, appreciation and tolerance of bears;
e) To make the City of Prince George and Regional District Fraser-Fort George bear resistant by minimizing unnatural attractants;
f) To conduct research on bear habitat and behaviour in a community environment; and
g) To achieve provincial Bear Smart status for the City of Prince George.